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How Utilly works.

Your domain points at Utilly. Utilly routes every path to the right origin and serves the response from your one domain. This page covers what that means in practice: the request lifecycle, what is preserved, and how you get out if you ever want to.

route tableall routes live
yourdomain.comutillyreverse proxy/Webflow/blogWordPress/appYour app

The life of a request

From the visitor's browser to your origin and back.

1

A visitor requests a path

The browser asks for yourdomain.com/blog. Your DNS points the domain at Utilly.

2

Utilly matches the route

The path is looked up in your route table: /blog belongs to your WordPress origin.

3

Your origin serves the content

Utilly fetches the page from the origin over an encrypted connection, exactly as the platform produced it.

4

The response is delivered

The visitor gets the page from your one domain, with caching applied where it helps.

Everything passes through intact

Headers and cookies

Requests and responses pass through, so sessions, logins, carts, and consent banners keep working across every routed path.

Forms and query strings

Form posts, search parameters, and redirects behave the way your origin expects, because the proxy works at the HTTP level.

TLS on every route

Traffic is encrypted from the visitor to Utilly and from Utilly to your origins. Certificates are handled for you.

Your publishing workflows

The Webflow editor, wp-admin, and your deploy pipeline all stay exactly where they are. Utilly changes where content is served, not how it is made.

SEO-safe by construction

One canonical host
Content that used to live on subdomains is served from your main domain, so every backlink and ranking signal lands in one place.
Automatic path mapping
Internal pages and links are mapped to their subfolder paths, so visitors and crawlers see consistent URLs on your domain.
Reversible by design
Going live is one DNS change, and rolling back is the same change in reverse. Your origins are never modified.
Utilly vs. DIY on Cloudflare WorkersWhat you take on when you build the proxy yourself at the edge.Utilly vs. self-hosted nginxWhat running your own proxy server really involves.

Questions engineers ask

The details worth checking before you route production traffic.

What do I need to change on my origins?

Usually nothing. Every origin keeps its hosting and its publishing workflow. WordPress uses a small plugin to enable secure communication; other platforms just need a URL.

How does caching behave?

Utilly adds a caching layer in front of your origins. Cached pages are served without a round trip to the origin; everything else passes straight through.

What happens to headers, cookies, and forms?

They pass through. Sessions, logins, form posts, and query strings behave the way your origin expects, because the proxy works at the HTTP level.

How do I roll back?

Point your DNS back to its previous target and traffic flows exactly as before. Utilly never modifies your origins, so there is nothing else to undo.

Why is the architecture not documented in detail?

We keep our internals private on purpose. What we publish is the behavior you can verify from the outside: routing, caching, TLS, and rollback with a single DNS change.

See your own routes live.

Connect an origin, map a path, and watch the route table light up. Rollback is one DNS change.

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One domain for every site you run. Utilly reverse-proxies Webflow, WordPress, and custom apps into subfolders of your main domain.

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