Keep selling. Move the content in.
content, served from your store's domain
- The store is untouched
- Theme, apps, admin, and checkout stay exactly as they are. Shopify keeps hosting the store; Utilly routes store traffic straight through.
- The blog finally lives at /blog
- Run the blog on WordPress or any platform you like, and serve it as a subfolder of the store domain, which Shopify alone cannot do.
- Content SEO builds the store
- Every backlink your guides and posts earn lands on the domain your products rank on, instead of leaking to a subdomain.
Live in four steps
Shopify keeps selling. Utilly does the routing.
Connect your origins
Point Utilly at your Shopify store and at the platforms serving your blog, docs, or landing pages.
Map the paths
Keep the store at /, mount the blog at /blog, docs at /help. Each platform keeps its own hosting.
Preview the routes
Check the whole domain, store and content together, before anything goes live.
Go live
One DNS change, zero downtime. One domain starts serving everything.
Shopify reverse proxy FAQs
Why can Shopify not do this by itself?
Shopify's blog is limited to Shopify, and external platforms can only live on subdomains of a store's domain. Serving WordPress, a docs tool, or a landing page builder as a subfolder of the store domain requires a reverse proxy in front.
Does my store change in any way?
No. Your theme, apps, and admin stay exactly as they are, and Shopify keeps hosting the store. Utilly routes the store paths straight through to Shopify.
Does checkout keep working?
Yes. Checkout continues to run on Shopify's checkout infrastructure exactly as it does today. Preview lets you verify the full purchase flow before you switch DNS.
Can I put the blog on WordPress and keep the store on Shopify?
That is the classic setup: Shopify serves /, WordPress serves /blog, and every backlink the blog earns builds the domain your products rank on.